Your employer brand is made up of every touchpoint you have with candidates and employees, from the first messages you send to candidates, to your employees’ exit interviews.Ĭreating an authentic and positive employer brand requires a lot of work, but it pays off. What unique set of benefits do you offer employees in return for the skills, capabilities, and experience they’ll bring to your company? It is about defining your unique employee value proposition: ![]() As an action, employer branding involves deliberately establishing your company’s values, work culture, and personality to ensure they align with your ideal candidates’ aspirations.Įmployer branding is not about misleading people into thinking that a company is better than it actually is. ![]() Employer branding is the process of positioning your company as the employer of choice to a target group of potential candidates.Īn employer brand refers to the perception your current and potential employees have of your company.
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